Events Diary




9th Annual eyeforpharma Marketing and Customer Innovation

Hotel Novotel London West, Hammersmith International Ctre 1 Shortlands, London, W6 8DR, United Kingdom

15 October 2019 - 16 October 2019



Summary
eyeforpharma Marketing and Customer Innovation Europe will bring together 250+ Marketing, Digital, CX and IT/CRM pharma executives to bridge internal divides and provide customer value

Overview
We're at a crossroads.
On the one hand, pharma marketeers must adopt and master an array of technological innovations to transform customer relationships and better meet rising expectations.

On the other, successful innovation is currently inhibited by our failure to master the basics - with inconsistent multichannel interaction and a low cultural acceptance of non-traditional methods, whether it's digital or education-led initiatives.

Let's build the capability to create new collaborations and partnerships, both internally and externally, to strengthen what's possible yet at the same time deliver on the fundamentals of customer-value. It's no longer a nice-to-have - we must do this or face rapid extinction.

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