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Consumer Perceptions Regarding Caffeine Sources
EP30663
Poster Title: Consumer Perceptions Regarding Caffeine Sources
Submitted on 26 Sep 2019
Author(s): Alan Yengoyan, Michael Lelah
Affiliations: NutriScience Innovations LLC, USA
This poster was presented at TBD
Poster Views: 60
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Poster Information
Abstract: We wanted to study certain consumer perceptions regarding the sources of caffeine in consumer products. We used a simple on-line survey format to study consumer perceptions regarding coffee and tea, and caffeine source. The survey results show that consumers prefer tea over coffee as being healthier but consume more coffee than tea. Consumers perceive natural sourced caffeine as being healthier but are likely not aware that most added caffeine is synthetic, since this is not declared on product labels. Consumers prefer caffeine from tea as they perceive it as being healthier than caffeine from coffee. This has implications for products containing added caffeine from natural sources, where brands usually like to declare the source on the label in order to distinguish themselves from synthetic sources. Summary: Consumers prefer natural sourced caffeine from tea as being perceived as being healthier than from coffee, chocolate (cocoa) or synthetic. This has implications for products containing added caffeine from natural sources, where brands usually like to declare the source on the label in order to distinguish themselves from synthetic sources. References: 1. https://en.wikipedia.org/wiki/Caffeine
2. https://www.coffeeandhealth.org/topic-overview/sources-of-caffeine/
3. https://www.sciencedirect.com/science/article/pii/S0187893X15720926
4. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6471209/
5. https://www.marketwatch.com/story/international-coffee-day-americans-drink-more-coffee-than-soda-tea-and-juice-combined-2017-09-29
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