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Division III Athletics Fundraising Practices: Opinions of Athletics Directors
EP29473
Poster Title: Division III Athletics Fundraising Practices: Opinions of Athletics Directors
Submitted on 06 Dec 2018
Author(s): Janelle Zamierowski (Lawton)
Affiliations: Independent Study
This poster was presented at Springfield College
Poster Views: 415
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Poster Information
Abstract: The intent of the researcher was to determine the relationship between private and public Division III athletics fundraising practices. Participants completed a questionnaire regarding current opinions of fundraising practices. Mann-Whitney U analyses were conducted to analyze public and private institutions differences regarding level of agreement of fundraising practices. The ADs opinion to the current fundraising practices was the dependent variable. For all questions related to level of agreement for fundraising practices, no significant differences existed between public and private DIII institutions. There was no significant difference between ADs of public institutions and private institutions with contentedness of the current athletic fundraising practices (p = .091). Other determining factors and future research consideration are discussed based on the results of the study.Summary: Division III Athletics Fundraising Practices: Opinions of Athletics Directors
References: American Association of Fundraising Counsel. (2001). Total
giving reaches $203.45 billion as charitable
contributions increase 6.6 percent in 2000. Retrieved
March 21, 2002, from http://www.aafrc.org/press3.html.
Bhattacharya, C. B., Rao, H., & Glynn, M. A. (1995).
Understanding the bond of identification: An investigation of its correlates among art museum members. Journal of Marketing, 59, 46-47.
Billing, J. E., Holt, D., & Smith, J. (1985). Athletic
fundraising: Exploring the motives behind donations. Chapel Hill, NC: University of North Carolina Press.
Blum, D. (1994). Athletics departments turn to planned
giving. The Chronicle of Higher Education, 41(13), A36.
Brooker, G., & Klastorin, T. D. (1981). To the
victors belong the spoils? College athletics and alumni giving. Social Science Quarterly, 62, 744-750.
Brown, J. D. (1991). Targeting university alumni segments
that donate for non-athletic reasons. Journal of
Professional
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