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Evaluation of 2012 Bowel Cancer Awareness and Early Diagnosis Campaign at a District General Hospital
EP20553
Poster Title: Evaluation of 2012 Bowel Cancer Awareness and Early Diagnosis Campaign at a District General Hospital
Submitted on 20 Dec 2013
Author(s): M Alkhusheh, H Asalieh, N Smith
Affiliations: Brighton and Sussex University Hospitals
Poster Views: 1,416
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Poster Information
Abstract: Be Clear on Cancer is a Department of Health campaign which aims to improve early diagnosis of cancer by raising the public’s awareness of the symptoms of cancer and encouraging people to see their doctor earlier.

The Be Clear on Cancer campaign is the first national Government campaign to raise awareness of the early signs and symptoms of bowel cancer.

Advertisements featured on national TV, radio and press; there were also online activity and advertising on local buses and public events across the country. The campaign encouraged people who have blood in their poo or loose poo for more than 3 weeks to see their doctor.
Summary: In this research analyzing of corporate social responsibility activities and impact of it on hotel industries has been examined through a case study.Report abuse »
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