Introduction-Indian foods manufacturers are serving 98% offline & 2% online consumers as per 2016 data. The trend shows that because of fast lifestyles working persons are in transition to have ready meals available mostly outside of their offices. So there is an actual need for nutritious foods according to the changing lifestyles & buying habits of an individual.
Aims - To draw an overview of the Indian foods manufactures under private sectors in respect of consumer’s choice, lifestyles, buying habits & upcoming trends. Further to estimate & understand the buyer’s attitude on nutrition available in mostly sold functional/fortified foods produced from top & local companies.
Materials & Methods - In this survey study, 150 instant buyers among the age group 25 to 45 years (both the sexes) were enrolled to collect data at shop premises for top 10 most demanding & purchased foods products from 5 best stationary shops located in north Kolkata. The study duration was 30 days & on each day 5 interviews were conducted to fill the pre-tested questionnaires. Samples included only who were purchasing functional/fortified foods which included 1) Oats from Kellogg’s, PepsiCo, Patanjali 2) Cornflakes from Kellogg, Patanjali, 3) Biscuits from Britannia, ITC, 4) Ready dairy foods including Chocolates from Nestle, Amul 5) Health drinks (Horlicks, Complan) from GSK, Heinz 6) Glucon-D, Glucose-D from Heinz & Dabur 7) Protinex, Ensure from Danone & Abbott. Also, there was a category ‘other’ 3rd & 4th company as local players with good growth. For data analysis & findings, SPSS version-16 was used.
Results: As per rating provided by respondents for concerned foods products under Graphic Scale were 67% very high nutrition, 21% medium, 10% average nutrition, 2 % nutritious. Similarly, under Attitude Scale 69% high nutritious foods, 11% medium nutrition, 13% average & 7% non-nutritious foods.
Conclusions: There is a positive correlation between the nutrition of products from reputed private quality manufacturing companies and the changing lifestyles, buying habits. Further, there is a consistent demand and growth in the local markets because of the consumer’s choice.
Recommendation - Manufacturers should be committed to quality & best consumers services.
Keywords: Foods manufacturers, Consumers, Nutrition, Quality, Lifestyles, Buying habits


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