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 Important Role Of Private Manufacturing Companies To Supply Nutritious Foods As Per Consumers Changing Lifestyles, Buying Habits & Upcoming Trends
EP29512
Poster Title: Important Role Of Private Manufacturing Companies To Supply Nutritious Foods As Per Consumers Changing Lifestyles, Buying Habits & Upcoming Trends
Submitted on 26 Dec 2018
Author(s): Swapan Banerjee
Affiliations: Seacom Skills University
This poster was presented at 2nd International Conference with Electronic Poster presentation in National Institute of Nutrition – ICMR CENTENARY YEAR, 2018 at Hyderabad.
Poster Views: 582
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Poster Information
Abstract: Introduction-Indian foods manufacturers are serving 98% offline & 2% online consumers as per 2016 data. The trend shows that because of fast lifestyles working persons are in transition to have ready meals available mostly outside of their offices. So there is an actual need for nutritious foods according to the changing lifestyles & buying habits of an individual.
Aims - To draw an overview of the Indian foods manufactures under private sectors in respect of consumer’s choice, lifestyles, buying habits & upcoming trends. Further to estimate & understand the buyer’s attitude on nutrition available in mostly sold functional/fortified foods produced from top & local companies.
Materials & Methods - In this survey study, 150 instant buyers among the age group 25 to 45 years (both the sexes) were enrolled to collect data at shop premises for top 10 most demanding & purchased foods products from 5 best stationary shops located in north Kolkata. The study duration was 30 days & on each day 5 interviews were conducted to fill the pre-tested questionnaires. Samples included only who were purchasing functional/fortified foods which included 1) Oats from Kellogg’s, PepsiCo, Patanjali 2) Cornflakes from Kellogg, Patanjali, 3) Biscuits from Britannia, ITC, 4) Ready dairy foods including Chocolates from Nestle, Amul 5) Health drinks (Horlicks, Complan) from GSK, Heinz 6) Glucon-D, Glucose-D from Heinz & Dabur 7) Protinex, Ensure from Danone & Abbott. Also, there was a category ‘other’ 3rd & 4th company as local players with good growth. For data analysis & findings, SPSS version-16 was used.
Results: As per rating provided by respondents for concerned foods products under Graphic Scale were 67% very high nutrition, 21% medium, 10% average nutrition, 2 % nutritious. Similarly, under Attitude Scale 69% high nutritious foods, 11% medium nutrition, 13% average & 7% non-nutritious foods.
Conclusions: There is a positive correlation between the nutrition of products from reputed private quality manufacturing companies and the changing lifestyles, buying habits. Further, there is a consistent demand and growth in the local markets because of the consumer’s choice.
Recommendation - Manufacturers should be committed to quality & best consumers services.
Keywords: Foods manufacturers, Consumers, Nutrition, Quality, Lifestyles, Buying habits
Summary: The necessity of functional foods nowadays due to lifestyles changes, Busier the people are more demand for functional foods & ready foods. So research is needed on market, buyers in respect of products quality by procuring good nutrition by cheap & best ways through private manufacturing national & multinational companies. These companies are always taking great roles in nutritional foods for common people.References: 1.Kolasa, K.M. and K. Rickett, Barriers to providing nutrition counseling cited by physicians: a survey of primary care practitioners.NutrClinPract, 2010. 25(5): p. 5029.
2.Spencer, E.H., et al., Predictors of nutrition counseling behaviors and attitudes in US medical students.Am J ClinNutr, 2006. 84(3): p. 655-62.
3.International, Zogby et al. 2004. “A Study of Exercise , Eating Habits and Obesity Rates Among Upstate New Yorkers.”
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